Written by Lars Rengersen on 28/07/2010
Today I came across and interesting and well produced video of the Attention Tool using eye tracking by iMotions.
Their introduction, to me, is so true:
If we all know that buying desicions are based on emotions and not on rational processes, why then are we still asking consumers for their rational opinion in focus groups, online panels and interviews.
While supporting their claim of importance of emotions for market research, our approach at SusaGroup is slightly different. In this post I will compare some methods and explain pro’s and con’s of the different approaches.
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Written by Lars Rengersen on 20/07/2010
A while ago, I came across an article by TNO called: Customer Journey: experience your customers’ emotions. Even though I do not believe that you can truly experience your customers’ emotions, understanding them is very important. The article poses some interesting statements/claims:
If you know what your customers are experiencing and thinking, then you know where you need to make improvements to increase the Net Promoter Score (NPS), increase turnover and cut costs. Often, standard measurements and studies do not provide sufficient information.
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Written by Lars Rengersen on 27/05/2010
Recently I was triggered and inspired by a blog post of Tim Brown, CEO of IDEO asking the question “Can organisations be beautiful?” The huge amount of comments showed the importance and relevance of the question. Building on these comments one can conclude that indeed organisations can be beautiful and that there are many aspects that contribute to it. However, it also shows that beauty applies to many aspects of an organisation. Is is about people working together? Is is about a building? About the corporate visual identity? About the brand itself?
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Written by Gijs Huisman on 14/04/2010
You are probably familiar with the tele-marketing phenomenon: People calling you to sell you some product, just when you’re about to have dinner. Of course, you are much to nice to verbally express the intense anger you’re feeling. Researchers at the University of Tokyo have developed a tool that may help you to express yourself without yelling.
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Written by Gijs Huisman on 6/04/2010
Reading others’ emotions by looking at their face is something we do intuitively. Still, sometimes a little bit of help may be appreciated.
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Written by Gijs Huisman on 29/03/2010
The humble emoticon may seem far removed from the complexities of facial expression analysis. Well, not anymore Someone has seen fit to build an app that uses your webcam to detect a smile and send a smiley to the program you’re working with.
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Written by Marco van Hout on 17/03/2010
Today, I stumbled upon an interesting article that refers to research done at Emory University. The study, published in the Proceedings of the Royal Society B, is part of an effort to learn more about the impact of cartoons and video games on the human brain.
“Humans experience emotional engagement with animated characters, empathizing with happiness, sadness or other emotions displayed by the characters”
To understand why humans relate to artificial characters in this way, they set out to determine if chimpanzees would respond empathetically to virtual characters. The researchers used contagious yawning to test empathetic response. “Yawns are contagious in the same way other emotional responses, like smiles, frowns and fear, are contagious,” said Matthew Campbell, the lead researcher.
The chimps yawned significantly more in response to 3D animations of yawning than they did to animated chimps making control mouth movements.
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Written by Gijs Huisman on 16/03/2010
At least, that’s what a recent study by Casasanto and Dijkstra (2010) seems to hint at.
The researchers wanted to investigate whether physical actions can influence the retrieval of emotional memories. Specifically, they wanted to find out if, different from actions like, sitting up, frowning, or smiling, actions not directly related to emotions would help in emotional memory retrieval.
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Written by Marco van Hout on 15/03/2010
[note: please beware of sarcasm in this post]
At SusaGroup, we think it is very important to keep looking and researching other types of tools that are developed for measuring the emotional experience of people. Today, we were pointed towards a possible competitive tool that uses the face of a ‘famous’ actor to express emotions, where we choose to use a validated cartoon character (see PrEmo, or LEM).
We think that this competitor will prove to be no competition for our instruments, as it lacks a certain diversity in the facial expressions that are depicted…
Please click on read the rest of this article to see the interface of this instrument.
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Written by Lars Rengersen on 10/03/2010
Recently I came accross an interesting topic called “Emotional Cartography – Edited by Christian Nold”. On their website (where you can also download the whole book in high and low quality) they explain Emotional Cartography as:
Emotional Cartography is a collection of essays from artists, designers, psychogeographers, cultural researchers, futurologists and neuroscientists, brought together by Christian Nold, to explore the political, social and cultural implications of visualising intimate biometric data and emotional experiences using technology.
Christian Nold invented and build a Bio Mapping device, which is a tool recording data from two technologies: a simple biometric sensor measuring and a Global Positioning System (GPS). The bio-sensor measures changes in the sweat level of the wearers’ fingers. His assumption is that these changes are an indication of ‘emotional’ intensity. But isn’t it in fact arousal?
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