Written by Lars Rengersen on 23/08/2010
Today I came across a very interesting article: Building brands with sound. They have investigated sounds and came up with a list most powerful ones. Their method consisted of neuroscience-based galvanic, pupil and brainwave instruments. Even though to me it’s not completely clear what and how they measured the reaction to sounds using these methods, they present an interesting top 10:
THE 10 MOST ADDICTIVE SOUNDS IN THE WORLD
- Baby giggle
- Intel
- Vibrating phone
- ATM / cash register
- National Geographic
- MTV
- T-Mobile
- McDonald’s
- ‘Star Spangled Banner’
- State Farm
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Written by Marco van Hout on 22/02/2010
Last week, I received a copy of the book (in Dutch) ‘Emotional Innovation’ by Roland and Rogier van Kralingen. Father and son, with a long track record in the marketing field. I will post a more extended review later on, but I wanted to share my first impressions with the readers of this blog, after having read a part of the book.
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Written by Lars Rengersen on 22/02/2010
In 2007, Malcolm Gladwell presented at TED (Technology, Entertainment, Design) and talked about spaghetti sauce. An interesting talk that has a lot of overlap and similarities with the kind of work we do at SusaGroup. If you design your products based on emotions, you are personalising based on people’s norms and beliefs. This enables a authentic and robust relationship between you and your customers.
We have highlighted some parts of the video that illustrates our work.
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Written by Lars Rengersen on 20/02/2010
This is one of the main conclusions from Interbrand’s Survey of Branding & Marketing professionals in the Netherlands (2009 State of Dutch Branding). Based on the fact that there is a clear link between brands and strategy, management is supportive and we have engaged organisations, they conclude that the branding in the Netherlands is healthy.
Knowledge gap
This foundation turns out to be weaker than you might think, their research showed that many managers lack the brand intelligence required to build strong brands. Managers do recognise the importance but hardly measure anything.
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