Recently I came accross an interesting topic called “Emotional Cartography – Edited by Christian Nold”. On their website (where you can also download the whole book in high and low quality) they explain Emotional Cartography as:

Emotional Cartography is a collection of essays from artists, designers, psychogeographers, cultural researchers, futurologists and neuroscientists, brought together by Christian Nold, to explore the political, social and cultural implications of visualising intimate biometric data and emotional experiences using technology.

Christian Nold invented and build a Bio Mapping device, which is a tool recording data from two technologies: a simple biometric sensor measuring  and a Global Positioning System (GPS). The bio-sensor measures changes in the sweat level of the wearers’ fingers. His assumption is that these changes are an indication of ‘emotional’ intensity. But isn’t it in fact arousal?

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On Businessweek.com I found an interesting article “The Netherlands’ Drive to Build a Service Economy” by Jeneanne Rae. She concludes that service innovation needs new inputs and stresses the need to empathize with customers. For us at SusaGroup this is a confirmation of the things we do. We even believe that to make a difference you need to connect on an emotional level with people.

It’s about focusing on improving and innovating services as a smart way to foster economic growth. The article builds on the prestigious annual Innovation Lecture of Minister of Economic Affairs Maria Van Der Hoeve, about the need to steer the typical conversation about innovation away from technology and products towards services.

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