Recently I was triggered and inspired by a blog post of Tim Brown, CEO of IDEO asking the question “Can organisations be beautiful?” The huge amount of comments showed the importance and relevance of the question. Building on these comments one can conclude that indeed organisations can be beautiful and that there are many aspects that contribute to it. However, it also shows that beauty applies to many aspects of an organisation. Is is about people working together? Is is about a building? About the corporate visual identity? About the brand itself?

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