Written by Marco van Hout on 5/03/2010
And the winner is…! We wish it was that easy, measuring emotions means dealing with the complexity of people. This complexity was nicely reflected in our study using the trailers for the Oscar nominees for Best Motion Picture. 182 People participated in our online experiment using our emotion self-report instrument PrEmo. Each participant was shown the movie trailers of each nominee (ten in total) and was asked to indicate to which extend they experienced the depicted 6 emotions while viewing the clip.
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Written by Gijs Huisman on 3/03/2010
In a few days we will find out which movie will receive the famous golden statue and be crowned ‘Best Motion Picture’.
If you like, you can read up on the criteria that The Academy uses to select a winner. At SusaGroup however, we are much more interested in which movie will win in an Emotion Battle.
We would like your help with this. So please, click on the following link and participate in our experiment.
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Written by Gijs Huisman on 22/02/2010
On the 20th of February of this year the Dutch cabinet collapsed as a result of a disagreement between the Christian Democratic party (CDA) of Prime Minister Jan Peter Balkenende and the Labour party (PvdA) of Minister of Finance Wouter Bos, over the Dutch troops in Afghanistan.
Using Premo, SusaGroup asked Dutch people how they felt about the two most prominent players in the current political chaos.
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Written by Marco van Hout on 18/02/2010
Recently, popular international websites such as Wired, Wall Street Journal and some popular websites in The Netherlands such as Nu.nl and Tweakers.net published polls to ask their readers whether they would buy the iPad or not.
The polls showed some interesting mixed results between wanna-buyers and don’t-wanna-buyers. At SusaGroup, this made us decide to see how emotion was involved in their opinion about iPad.
We let iPad battle it out versus iPhone, an already established and highly popular and engaging Apple product. A small group of people was asked to evaluate their emotional experience with the products using PrEmo, our emotion measurement instrument.
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