Where SusaGroup members share their experiences and insights
Archive of articles classified as' "Experience design"
Back homeOur environment has a big impact on our emotional state. However, not much is known about the relationship between environment design and an actual experience. Recently Joren van Dijk (@jmetoren) send me his presentation about “the creative environment”.
Today I found an interesting TED talk video about experience versus memory which is very interesting and relevant for the kind of work we do at SusaGroup.
Cognitive traps make it almost impossible to think straight about happiness. One of the main reasons is confusion between experience and memory. Being happy in your life versus being happy with your life.
Our memories tell us stories,. Stories are what we get to keep from our experiences. The way we memorize is strongly influenced by the end of an experience. Stories are created by changes, significant events and endings. Our experiencing selves lives its life continuously. It has moments of experiences, one after the other. A question Daniel Kahneman asks is “What happens to these moments?”. His answer is: “Nothing, they are lost forever.”. Most of them do not leave a trace to our remembering selves.
For us at SusaGroup it is interesting to think about it. We believe that by enriching experiences and “designing for emotion” we make sure that experiences become significant.
In 2007, Malcolm Gladwell presented at TED (Technology, Entertainment, Design) and talked about spaghetti sauce. An interesting talk that has a lot of overlap and similarities with the kind of work we do at SusaGroup. If you design your products based on emotions, you are personalising based on people’s norms and beliefs. This enables a authentic and robust relationship between you and your customers.
We have highlighted some parts of the video that illustrates our work.
In this day and age of digital piracy you would say consumers who buy their favorite movies on DVD would deserve a pat on the back and be commended for not just opening the next best bit-torrent site. They should be rewarded with a pleasurable User Experience upon inserting their DVD into their DVD-player.
Funnily, the reality seems to be quite the opposite.
