Written by Lars Rengersen on 28/07/2010
Today I came across and interesting and well produced video of the Attention Tool using eye tracking by iMotions.
Their introduction, to me, is so true:
If we all know that buying desicions are based on emotions and not on rational processes, why then are we still asking consumers for their rational opinion in focus groups, online panels and interviews.
While supporting their claim of importance of emotions for market research, our approach at SusaGroup is slightly different. In this post I will compare some methods and explain pro’s and con’s of the different approaches.
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Written by Lars Rengersen on 20/07/2010
A while ago, I came across an article by TNO called: Customer Journey: experience your customers’ emotions. Even though I do not believe that you can truly experience your customers’ emotions, understanding them is very important. The article poses some interesting statements/claims:
If you know what your customers are experiencing and thinking, then you know where you need to make improvements to increase the Net Promoter Score (NPS), increase turnover and cut costs. Often, standard measurements and studies do not provide sufficient information.
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Written by Gijs Huisman on 16/03/2010
At least, that’s what a recent study by Casasanto and Dijkstra (2010) seems to hint at.
The researchers wanted to investigate whether physical actions can influence the retrieval of emotional memories. Specifically, they wanted to find out if, different from actions like, sitting up, frowning, or smiling, actions not directly related to emotions would help in emotional memory retrieval.
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Written by Gijs Huisman on 23/02/2010
“The prospect of trying to measure people’s emotional responses to different visual design options, then choose the best design can often be daunting.”
Micheal Hawley wrote an interesting article on UXmatters on the subject of desirability testing. Hawley talks from experience how it is often difficult to make a good informed decision about the visual design of a website. Qualifications such as “because it’s my favorite color” just don’t cut it. Hawley explains how preferences for visual design are an emotional matter.
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Written by Gijs Huisman on 16/02/2010
Today I have the honor to write the first post on this brand-new SusaGroup blog. From this day forth, this page will be filled with the latest news on design, technology, marketing and general things of interest, presented from our ‘design-for-emotion’ perspective. We hope to share our insights and engage you to think about emotions in the broadest sense. And, perhaps most importantly, we hope to entertain you while doing this!
[note: we would like to thank SusaGroup friends from Programa Vostok for their excellent WP theme!]
So keep checking back, and get emotional!
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