“The prospect of trying to measure people’s emotional responses to different visual design options, then choose the best design can often be daunting.”

Micheal Hawley wrote an interesting article on UXmatters on the subject of desirability testing. Hawley talks from experience how it is often difficult to make a good informed decision about the visual design of a website. Qualifications such as “because it’s my favorite color” just don’t cut it. Hawley explains how preferences for visual design are an emotional matter.

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