In 2007, Malcolm Gladwell presented at TED (Technology, Entertainment, Design) and talked about spaghetti sauce. An interesting talk that has a lot of overlap and similarities with the kind of work we do at SusaGroup. If you design your products  based on emotions, you are personalising based on people’s norms and beliefs. This enables a authentic and robust relationship between you and your customers.

We have highlighted some parts of the video that illustrates our work.

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