On Businessweek.com I found an interesting article “The Netherlands’ Drive to Build a Service Economy” by Jeneanne Rae. She concludes that service innovation needs new inputs and stresses the need to empathize with customers. For us at SusaGroup this is a confirmation of the things we do. We even believe that to make a difference you need to connect on an emotional level with people.

It’s about focusing on improving and innovating services as a smart way to foster economic growth. The article builds on the prestigious annual Innovation Lecture of Minister of Economic Affairs Maria Van Der Hoeve, about the need to steer the typical conversation about innovation away from technology and products towards services.

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