Thank you for your comments about the video. It is definitely some valid point. One important point is that we most often combine the 3 metrixes of eye tracking, reading and emotional arousal also combine with interviews and surveys. we believe that the right combination of methods is highly relevant. Many of our client around the World build methodologies on top of our software and it would probably also be interesting to combine it with your tool as well for getting even deeper insights.

Also, with regards to the bio feedback methods, we have measured the technology directly up against GSR sensors with very good correlation, but we find attention tool better at classifying the middle reactions (not high or low arousal). We also work with in depth statistics when deriving conclusions from our software.

Interesting points you have and I find that they correlate quite well with what we claim.

Best regards,

Peter

That statement is not new. Maatschappelijk verantwoord ondernemen (sorry for the dutch, you could translate it with something like: Corporate social responsibility) is a well know trend. It’s focus is, next to making profit, on delivering value to your employees, environment, etc.

Having a “good” organization should be way more important then having a beautiful one. To get back to the football, or even better , a soccer team: For the fans it’s nice when they play beautiful soccer and win matches (compare: for shareholders a profit is important). However a the team that also helps the society, by teaching kids, helping to get neighbourhoods better, etc, is in my opinion a much better organization, even if they don’t win as many games.

In this sense I think the term beauty is slightly misleading since it hints at a visual quality. In the comments on Tim’s article some interesting and broader examples are given. For instance, one commenter states that Tim’s article can be compared to the way a football team can play beautiful football. It’s in the structure of the team and the team’s playing style that beauty lies.

What seems to be the real question here is should organizations be build with efficiency and functionality in mind? Or should organizations really be about providing a ‘beautiful’ experience? Both for their customers as well as for their employees.

This entails all the above mentioned concepts (products, visual identity, etc.), as well as the organization of the company, the company’s ‘playing style’ if you will. I agree that creating such a ‘beautiful playing style’ would require insight into the goals of the organization and the specific qualities of the people working there. Only through exploiting individual qualities in relation to the organizations goals can a team develop that is capable of playing a beautiful game.

On his website you can download EyeAPI.zip, wich contains (a part of) his software for face reconition. Please send us an e-mail if you develop something new.
We’re always interested to hear about it an learn.

More information about Noldus and Facereader can be found on
http://www.noldus.com/human-behavior-research/products/facereader
You can also contact us at SusaGroup so we can introduce you there.

Regarding measuring facial emotions it is important to take into account that this is a kind of basic emotion assessment. Please do keep in mind that:

• - It only recognises basic emotions, more subtile emotions are not covered
• - You need kind of a lab setting due to light requirements (not suitable for in home tests)
• - Not all faces are recognised very well (especially asian faces are difficult for Facereader)
• - The results are not always very reliable (but sure very interesting)

Therefore at SusaGroup we believe in non-verbal self report instruments to measure emotions. We see tools like facereader as supportive instruments.
In my opinion they are very useful for triggering measures using PrEmo for example.

Thanks and keep it on!!!